Welcome to The Tropical Times — Jennie Frank Kapoor's blog and podcast channel — where real estate sales meets storytelling. This page explains how we work with Brand Partners to develop original content productions for our blog posts and video podcasts.

Posts and Podcasts with Purpose

Jennie's posts and podcasts are among the most in-depth, informative and entertaining in the luxury real estate industry. Thicken the Plot and Foundations are two deep-dive series that tell the story behind luxury neighborhoods and condominiums, respectively, delivering thoughtful insights about local communities and their market activity. Each blog post and podcast episode within these series are "feature length" publications and headline Jennie's channel, The Tropical Times. These publications are not meant to be all things to all people — but are intended to present high quality, community focused, and data driven content through a unique perspective to our highly affluent, luxury-oriented audience.

 The Tropical Times also has an additional collection of separate and distinct content series that include:

• Good Deeds. Focusing on positivity and goodness in our communities, this series features transaction highlights, inspiring stories, and constructive thoughts on news that moves the market.
• On The Rise. Featuring new luxury developments around our tropical markets that are great lifestyle opportunities (and a chance to buy early), this series shares unique insights and updates on projects that are in pre-development, under construction, or just completed.
• Values. Taking a look at broader market-level insights and trends, with a focus on the numbers in executive summary format, this series focuses on quarterly updates with a bigger picture in mind. Coupled with our deep dives, this provides our clients, prospective-clients, and collaborators both the macro and micro view of the tropical markets we work within.
• REIMAGINE by TPH. This series takes a behind-the-scenes view of Jennie's renovations and rebuilds projects, providing our audience intimate insights into both the process and product side of the REIMAGINE business by Tropical Phoenix Homes.

Each post and podcast series presents an opportunity for luxury brands and local businesses to connect with our audience through uniquely tailored, original content.

Organically Connecting Local and Luxury Brands with Consumers

Jennie's posts and podcasts organically connect luxury brands and local businesses with consumers through authentic and relevant content about their current or target community. She looks to carefully curate businesses that align with and compliment the lifestyle of her subject matter and audience. This approach to organic brand integration into her storytelling enriches the experience for all involved, as great local businesses are part of what make each community so unique and special.

The businesses we work with are interested, of course, in ROI — and we are very mindful of this. But, our Brand Partners are also seeking to elevate or reinforce their positioning in the minds of our esteemed audience. Clear-eyed about these goals, our objective is to create an outcome that is beneficial to all involved.

Our Audience

All of Jennie’s content has an overall focus related to luxury real estate and their communities within the tropics of South Florida, The Bahamas and Hawai’i. With this messaging in mind, the audience we reach include the following categories:

• Affluent homeowners and buyers seeking to buy or sell primary residences, secondary homes, or investment projects in our covered tropical markets.
• Luxury real estate brokers.
• Real estate investors.
• Professionals at banks, investment banks, wealth managers and other financial services firm
• Real estate service professionals, such as general-contractors, architects, interior designers, engineers and more.
• Luxury fixtures and furnishings brands.
• Other high-level professionals, including business owners, executives, attorneys, and more.

Branded Content and Sponsorship Opportunities

Episode Partner

Episode Partners are the title sponsors for a post and podcast in their entirety, and include sponsorship of each individual segment within. This represents our most comprehensive offering for integrated brand content and sponsorship opportunity.

What to expect?

• Title screen introduction with visual and audio presentation.
• Two 5 - 6 minute branded segments organically integrated into the episode narrative.
• Multiple acknowledgments spread throughout the post and podcast.
• Exposure through all distribution channels listed below.
• Along with other custom solutions.

Segment Partners

Segment partners are title sponsors of an individual segment within our posts and podcasts. We work exceptionally hard at integrating your brand's positioning into our story about the local community and real estate market.

What to expect?

• Title screen introduction with visual and audio presentation.
• One 5 - 6 minute branded segment organically integrated into the episode narrative.
• Multiple acknowledgments spread throughout the post and podcast.
• Exposure through all distribution channels listed below.

Business Highlight

In every post and podcast Jennie will always authentically reference nearby businesses that she loves and recommends. These generally include a few sentences with a link out to the business in her blog posts, and a succinct video clip in her podcast episodes. A Business Highlight branding opportunity further allows for a more in-depth highlight of your business. This may include an interview with an owner and/or management team member, a tour and b-roll of the business location, interactions with happy customers, among other creative ideas.

What to expect?

• In the podcast, this branded content opportunity will generally run 1 - 2 minutes.
• Organic integration into the episode narrative.
• Exposure through all distribution channels listed below.

The Art and Sciene of Impactful Storytelling

Would you like help crafting how to maximize the effectiveness of the storytelling of your business to our audience? Storyboard creation services are also available to assist businesses with each of our branded content and sponsorship offerings.

Distribution Channels

Every single day we drive visibility of our content through both digital and traditional marketing efforts to engage with existing members of our audience and to find new viewers. These multi-channel efforts include exposure for your business through the following Tropical Phoenix Homes platforms and strategies:

Detailed Proposals, Availability and Pricing

For detailed proposals, availability in our upcoming posts and podcasts, and pricing on any of our branded content and sponsorship opportunities, please contact us directly for a consultation and rate sheet. Utilize the convenient web form below, call, or feel free to message us via text, WhatsApp or email. Please note: The service offerings herein are brought to you by Tropical Phoenix Studios, a separate and distinct business from Tropical Phoenix Homes.